**Report Excerpt**
- Deadly Mistake #1: Pricing Incorrectly
Every seller wants to realize as much as possible when they sell their home. But a listing price that
is too high often gets the seller less than a price that is at market value. If your house is not priced
competitively, people looking in your price range will reject your house in favor of other, larger
homes for the same price. At the same time, the people who should be looking at your house will not
see it because it is priced over their heads!
Overpricing usually increases time on the market, and that could cost you thousands. Ultimately,
many overpriced properties sell below market value.
- Deadly Mistake #2: Failing to “show case” the home
Buyers look for homes, not houses, and they buy the home in which they would like to live. Owners
who fail to make necessary repairs, who don’t spruce up the house inside and out, touch up the paint
and landscaping, and keep it clean and neat, chase buyers away as rapidly as Realtors can bring them
in. If you were selling a car, you would wash it, or maybe even detail it to get the highest price.
Houses are no different. Our free booklet, “Dressing Your Home For Success” will give you the
secrets to “show casing” your home!
- Deadly Mistake #3: Limiting the marketing and exposure to the home
The two most “popular” marketing tools - open houses and classified ads - are only moderately effective.
Surprisingly, less than 1% of homes are sold at an open house. Agents use them to attract future prospects, not
to sell your house!
Advertising studies show that less than 3% of purchasers bought their home due to an ad they read. And if an
answering machine was used for giving the information on the house, most callers hung up without leaving a
message.
The right Realtor will employ a broad spectrum of marketing activities, emphasizing the ones he believes will
work best for you and your
particular property. Find a Realtor that uses several marketing options to assist you in selling your home.
**End Excerpt**
To read about the remaining selling mistakes, get the complete report here.
